The objective of advertising is to increase your profit by increasing your sales.
Advertising aims to:
Offer specific services
Offer specific products
Create goodwill and build a favorable image
Educate and inform the public
Make your business and product name familiar to the public
Attract customers to find out more about your service
Sales promotion activities can be targeted toward final buyers (consumer promotions), business customers (business promotions), retailers and wholesalers (trade promotions) and members of the sales force (sales force promotions). Here are some typical sales promotion activities:
Seminars and workshops.
Trade show displays.
Telemarketing and direct mail campaigns.
Reseller staff incentives.
Reward incentives linked to purchases or sales.
Sales competitions with prizes or awards
Public Relations By building good relationships with your stakeholders, particularly customers, you can generate positive word of mouth and referrals from satisfied customers. Implementing effective public relations activities requires careful planning. The three major steps are outlined below:
Setting the objectives.
Deciding on the message.
Deciding on the vehicle.
Evaluating the results.